Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series) - Couverture souple

Callen, Barry

Couverture souple

ISBN 10 : 0071495908 ISBN 13 : 9780071495905

Editeur : McGraw-Hill Education, 2007

Synopsis

The Right Phrase for Every Situation…Every Time

Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.

Find out the

• 23 creative approaches to naming a product, service, or business
• 18 ways to write a great headline
• 6 steps to creating memorable radio and TV ads

A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.

A propos du livre

À propos de l'auteur

Barry Callen is a marketing and advertising consultant, lecturer, and teacher with more than 30 years experience in all forms of media, from TV to direct mail to the Internet.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0071495908
• ISBN 13: 9780071495905
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible