Winning Results with Google AdWords, Second Edition - Couverture souple

Goodman, Andrew

Couverture souple

ISBN 10 : 0071496564 ISBN 13 : 9780071496568

Editeur : McGraw-Hill Education, 2008

Synopsis

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Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

• Create strategic groups of ads and keywords
• Understand Google's Quality Score ad ranking system and quality-based bidding
• Use the keyword tool to your advantage
• Develop a successful bidding strategy
• Write, test, and refine winning ads
• Filter out inappropriate prospects
• Expand proven ad campaigns
• Measure success using Google Analytics and other methods
• Increase conversion rates

A propos du livre

À propos de l'auteur

Andrew Goodman is principal of Page Zero Media, a marketing agency which focuses on maximizing clients' paid search marketing campaigns. He is the author of the first edition of this book.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0071496564
• ISBN 13: 9780071496568
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne