Search Engine Marketing - Couverture souple

Ramos, Andreas

 
9780071597333: Search Engine Marketing
Couverture souple
ISBN 10 : 0071597336 ISBN 13 : 9780071597333
Editeur : McGraw-Hill Education, 2008

Synopsis

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Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

  • Track and measure both digital and traditional marketing with analytics
  • Define and use KPIs to manage campaigns and channels for maximum profitability
  • Employ SEO strategies to increase leads, conversions, and sales
  • Understand how website architecture, keywords, tags, and sitemaps affect search results
  • Use PPC to place ads in search engines, radio, TV, and newspapers
  • Get hands-on strategies for maximizing Google Analytics and Google AdWords

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences.

Stephanie Cota runs The CCG Group, Inc., which provides corporate training, onsite expert evaluations, and multichannel marketing and sales solutions. She is a member of the Web Analytics Association and served on their Educational Certification Committee in partnership with the University of British Columbia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Education
Date d'édition
2008
Langue
anglais
ISBN 10 
0071597336
ISBN 13 
9780071597333
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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