Upstarts!: How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success - Couverture rigide

Fenn, Donna

Couverture rigide

ISBN 10 : 0071601880 ISBN 13 : 9780071601887

Editeur : McGraw-Hill Professional, 2009

Synopsis

They’re young, they’re brash,they’re smart―and they’re77-million strong.

Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The generation described by the mediaas spoiled, entitled, even narcissistic, is provingthese notions false every day. Inspiredby the rock-star entrepreneurs of previousgenerations and driven by a burning desireto control their own destinies, GenY is rewritingthe entrepreneurial playbook one coolstartup at a time.

Inc. magazine writer Donna Fenn interviewedmore than 150 young CEOs to learnwhat makes them tick. While upstarts aremotivated by similar aspirations of pastgenerations, their way of doing business isradically different―and it’s changing the wayeveryone must do business now.

Upstarts examinesand analyzes this entrepreneurialrevolution to reveal eight critical lessons everyentrepreneur and marketer must learn.Fenn describes a generation of entrepreneursthat is highly collaborative and team-oriented.It’s quick and alert when it comes tonew technologies. It’s hell-bent on changingthe world. And it’s totally impatient with outmodedbusiness models.

The sooner you adapt to the new way ofbusiness, the greater chance you have togrow and profit in the years ahead. Upstartsprovides key insight into:

• Building collaborative tribes
• Deploying technology to yourcompetitive advantage
• Disrupting the status quo
• Deconstructing the GenY market
• Generating branding buzz
• Adopting a social mission
• Inventing the workplace of the future
• Reinventing your company

Misreading GenY companies could be thebiggest business mistake you ever make. Thisforward-looking book serves both as a headsupto the far-reaching changes coming yourway and as a detailed guide to meeting theresulting challenges.

The upstarts are here to stay. Are you?

A propos du livre

À propos de l'auteur

Donna Fenn is the author of Alpha Dogs: How Your Small Business Can Become a Leader of the Pack and a contributing writer at Inc. magazine. An expert on small business trends and entrepreneurship for more than 20 years, she is also a community leader on Work.com, a featured expert on SBTV.com, and a blogger on Inc.com. She lives in Pelham, NY, with her husband, Guian Heintzen, and is the proud mom of two GenYers. For more information, go to Upstarts.com.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0071601880
• ISBN 13: 9780071601887
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible