The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses) - Couverture souple

Belz, Andrea

 
9780071743877: The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)
Couverture souple
ISBN 10 : 0071743871 ISBN 13 : 9780071743877
Editeur : McGraw-Hill Education, 2010

Synopsis

Learn the Secrets Behind World-Class Product Development

In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you.

The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:

  • Creating a value proposition that motivates a customerto buy your new product
  • Protecting intellectual property to sustain a competitive advantage
  • Creating a budget and securing the capital you need
  • Managing the design, fabrication, integration, anddelivery processes
  • Master the essentials of product development
  • Maximize your study time
  • Measure your progress with chapter tests and a free online exam
  • Earn a Certificate of Achievement online

Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Andrea Belz, Ph.D., M.B.A., provides in-depth guidance to global leaders in innovation. Her combined experience in technology review and business analysis has been used by international corporations and world-class educational institutions, including General Electric, the California Institute of Technology, and NASA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Education
Date d'édition
2010
Langue
anglais
ISBN 10 
0071743871
ISBN 13 
9780071743877
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780071331777: The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)

Edition présentée

ISBN 10 :  0071331778 ISBN 13 :  9780071331777
Couverture souple