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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success - Couverture rigide

Gallo, Carmine

 
9780071748759: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
Couverture rigide
ISBN 10 : 007174875X ISBN 13 : 9780071748759
Editeur : McGraw-Hill Professional, 2010

Synopsis

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.

The Seven Principles are:

  • Principle One: Do What You Love
    Principle Two: See Genius in Their Craziness
    Principle Three: Sell Dreams, Not Products
    Principle Four: Offer New
    Principle Five: Say No to 1,000 Things
    Principle Six: Master the Message .
    Principle Seven: Inspire Evangelists
    One More Thing . . . Expect Excellence from Yourself and Others

Watch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.

The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2010
Langue
anglais
ISBN 10 
007174875X
ISBN 13 
9780071748759
Reliure
Relié
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible