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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Couverture rigide

Wunker, Stephen

 
9780071767446: Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Couverture rigide
ISBN 10 : 0071767444 ISBN 13 : 9780071767446
Editeur : McGraw-Hill Professional, 2011

Synopsis

“Wunker has produced an excellent and very accessible book on corporate strategy that should be of great value both to entrepreneurs and managers looking to move established businesses in new directions” Decision, January 2012

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Stephen Wunker is an entrepreneur and a widely published strategy consultant who has created successful ventures for his own companies and clients across six continents. He has led teams that developed some of the world's first mobile Internet devices, mobile commerce businesses, and mobile marketing campaigns. After earning degrees from Princeton, Columbia, and Harvard Business School, he became a long time colleague of Harvard professor Clayton Christensen in building a consulting practice based on Christensen's research on disruptive innovation. Wunker now leads New Markets Advisors, a firm dedicated to helping companies find, enter, and win in new markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2011
Langue
anglais
ISBN 10 
0071767444
ISBN 13 
9780071767446
Reliure
Relié
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible