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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty - Couverture rigide

Gallo, Carmine

 
9780071793209: The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
Couverture rigide
ISBN 10 : 0071793208 ISBN 13 : 9780071793209
Editeur : McGraw-Hill Professional, 2012

Synopsis

Apple’s 5 Core Principles - Now in the Palm of Your Hand!

Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand’s unparalleled success during one of the most difficult retail environments in decades.

A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company’s customer-facing employees follow in Apple Stores to engage customers.

Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.

"If you have a retail business then this is a must read…business owners and managers in any industry can benefit from the lessons" Strategist, April 2012

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À propos de l'auteur

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes “My Communications Coach,” a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, Success magazine and on CNBC. Learn more about him at www.carminegallo.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2012
Langue
anglais
ISBN 10 
0071793208
ISBN 13 
9780071793209
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible