Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (BUSINESS BOOKS) - Couverture rigide

Paharia, Rajat

Couverture rigide

ISBN 10 : 0071813373 ISBN 13 : 9780071813372

Editeur : McGraw Hill, 2013

Synopsis

The New York Times and Wall Street Journal bestseller!

The new secret to driving LOYALTY THAT PAYS
Once revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?
Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--fromeveryone involved in the success of a business.
Now, in Loyalty 3.0 , Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the comitive edge for your business.
Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including: The building blocks of motivation, big data, andgamification necessary for creating a powerful strategy that drives long-term loyalty Case studies from today’s most innovative companiesthat are already driving customer engagement, learningand skill development, and employee motivation with Loyalty 3.0 methods Step-by-step guidance on how to plan, design, build,and optimize your program
Now is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.
Loyalty 3.

A propos du livre

À propos de l'auteur

Rajat Paharia created the gamification industryin 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.

Détails de l'édition

• Éditeur: McGraw Hill
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0071813373
• ISBN 13: 9780071813372
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne