The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance - Couverture rigide

Brown, Linden; Brown, Christopher

Couverture rigide

ISBN 10 : 0071821147 ISBN 13 : 9780071821148

Editeur : McGraw-Hill Professional, 2014

Synopsis

What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

A propos du livre

À propos de l?auteur

Dr. Linden R. Brown is chairman and cofounderof MarketCulture Strategies Inc., a Silicon Valleycompany focused on measuring the level of customercentriccultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.

Chris L. Brown is the former marketing directorfor Hewlett-Packard for the South Pacific includingAustralia. He is now a Silicon Valley-based management consultant.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0071821147
• ISBN 13: 9780071821148
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible