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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand - Couverture souple

Walter, Ekaterina; Gioglio, Jessica

 
9780071823937: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Couverture souple
ISBN 10 : 007182393X ISBN 13 : 9780071823937
Editeur : McGraw-Hill Professional, 2014

Synopsis

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

"This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!"
--Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook

"A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling."
--Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

"The Power of Visual Storytelling is the new marketing bible!"
--Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel

"If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million."
--Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin' Donuts.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2014
Langue
anglais
ISBN 10 
007182393X
ISBN 13 
9780071823937
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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