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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Couverture souple

Wunker, Stephen

 
9780071825955: Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Couverture souple
ISBN 10 : 0071825959 ISBN 13 : 9780071825955
Editeur : McGraw-Hill Professional, 2014

Synopsis

Create and dominate new markets to escape commoditization and spur business growth!

New markets are your best shot at growth, but to win them you'll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully.

Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You'll learn how to:

  • Leverage new markets to turbo charge your company's growth engine
  • Spot opportunities to create new markets
  • Assess the growth prospects and viability of markets that don't yet exist
  • Target a new market's first customers
  • Choose between two major alternatives to sales channels
  • Time market entry to be either a first mover or a fast follower
  • Tackle emerging markets profitably
  • Enable large companies to approach new markets nimbly
  • Catalyze the growth of new markets through public policy

Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Stephen Wunker is an entrepreneur and a widely published strategy consultant who has created successful ventures for his own companies and clients across six continents. He has led teams that developed some of the world's first mobile Internet devices, mobile commerce businesses, and mobile marketing campaigns. After earning degrees from Princeton, Columbia, and Harvard Business School, he became a long time colleague of Harvard professor Clayton Christensen in building a consulting practice based on Christensen's research on disruptive innovation. Wunker now leads New Markets Advisors, a firm dedicated to helping companies find, enter, and win in new markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2014
Langue
anglais
ISBN 10 
0071825959
ISBN 13 
9780071825955
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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