Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Couverture souple

Didner, Pam

Couverture souple

ISBN 10 : 0071840974 ISBN 13 : 9780071840972

Editeur : McGraw-Hill Education, 2014

Synopsis

Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

LEARN HOW TO:

• Create content that engages people--regardless of their country and culture
• Identify key actions and strategies to apply to your projects
• Connect "dots" that others don't see and connect them in ways you never thought of before

"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity

"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity

"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata

"Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

A propos du livre

À propos de l?auteur

Pam Didner is an award-winning B2B sales and marketing speaker, consultant, author, and podcaster. She loves helping marketers demonstrate their contribution to sales. Her forte is to bridge the gap between technology and marketing to build a seamless customer experience (CX), as well as boost sales and marketing alignment.

When Pam is not consulting, she writes novels and stories. She finally buckled down and finished her debut novel, Luna By Design. She has two sequel ideas to complete the Luna Trilogy. As an Asian American, Pam often feels the struggle of feeling like an Eastern woman in a Western world. She firmly believes that storytelling is a great way to help people see similarities between races and religions, rather than the differences, as we all seek to live fulfilling lives.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0071840974
• ISBN 13: 9780071840972
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible