Firebrands: Building Brand Loyalty in the Internet Age - Couverture rigide

Millison, Doug; Moon, Michael

Couverture rigide

ISBN 10 : 0072124490 ISBN 13 : 9780072124491

Editeur : McGraw-Hill Professional, 2000

Synopsis

This book explains digital branding and how to implement it in the current marketplace.

A propos du livre

À propos des auteurs

Doug Millison is a freelance writer and editor based in the San Francisco Bay Area. In the early 1990s he helped shape the interactive media designer and developer community as co-founder and editor-in-chief of the pioneering magazine, Morph's Outpost on the Digital Frontier. More recently, he co-authored a best-selling book for Web designers and developers, Creating Killer Web Sites, Second Edition.

Michael Moon is the co-founder and president of GISTICS Inc, an internationally renowned research and executive education firm. He and his firm track key developments related to the interactive corporation and its four disciplines: electronic commerce, digital branding, samrt media, and process management. He delivers a series of executive seminars, workshops, and Web-based tele-seminars in North America and abroad and advises major international corporations on strategies for branding, eCommerce, and rapid market entry into technical markets.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0072124490
• ISBN 13: 9780072124491
• Reliure: Relié
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible