The Freedom Economy: Gaining the M-Commerce Edge in the Era of the Wireless Internet - Couverture rigide

Keen, Peter G.W.; Mackintosh, Ron

Couverture rigide

ISBN 10 : 0072133678 ISBN 13 : 9780072133677

Editeur : Osborne/McGraw-Hill, 2001

Synopsis

This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.

A propos du livre

À propos de l'auteur

Peter G.W. Keen (Fairfax Station, VA) has served on the faculties of Harvard, MIT, and Stanford. He is the author of nearly twenty books on business issues and was called by Forbes magazine "the consultant from paradise." Ron Mackintosh (Guildford, UK) is the CEO of Differentis, a leading mCommerce company. He has spent over thirty years in the IT industry including the last ten as one of the top executives at Computer Sciences Corporation. Prior to CSC, Ron spent ten years with Nolan Norton & Co. and Index Group, two firms that played a lead role in shaping the management and strategic approach to using IT for competitive advantage.

Détails de l'édition

• Éditeur: Osborne/McGraw-Hill
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0072133678
• ISBN 13: 9780072133677
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible