CRM at the Speed of Light: Essential Customer Strategies for the 21st Century - Couverture rigide

Greenberg, Paul

 
9780072231731: CRM at the Speed of Light: Essential Customer Strategies for the 21st Century
Couverture rigide
ISBN 10 : 0072231734 ISBN 13 : 9780072231731
Editeur : McGraw-Hill Professional, 2004

Synopsis

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Paul Greenberg (Manassas, VA) is executive vice president of Live Wire, an eCommerce consulting firm and has many years' experience in ERP and CRM. He has built SAP and PeopleSoft practices and, in his current position, has established close partnerships with front-office leaders such as Siebel and SalesLogix. He is also the lead author on the book, Special Edition Using PeopleSoft (0789712814) published by Que.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2004
Langue
anglais
ISBN 10 
0072231734
ISBN 13 
9780072231731
Reliure
Relié
Numéro d'édition
3
Nombre de pages
688
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780072127829: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

Edition présentée

ISBN 10 :  0072127821 ISBN 13 :  9780072127829
Editeur : McGraw-Hill Professional, 2001
Couverture rigide