Winning Results With Google AdWords - Couverture souple

Goodman, Andrew

Couverture souple

ISBN 10 : 0072257024 ISBN 13 : 9780072257021

Editeur : McGraw-Hill Professional, 2005

Synopsis

Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

A propos du livre

À propos de l'auteur

Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. Clients range from startups to Fortune 500 advertisers. In 1999, Goodman co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis, and soon after, found the intersection of Internet search and new-economy productivity to be all-consuming passions. Traffick.com gets more than 35,000 unique visitors per month. In 2002, he authored (e-book) 21 Ways to Maximize ROI on Google AdWords, a practical handbook which has been put into practice by thousands of advertisers. He is a frequent speaker at industry conferences and in the past year has been widely quoted in the business press, including: Fortune, Small Business, New Media Age, Reuters, CBS MarketWatch, Bloomberg Markets, The New York Times, BusinessWeek, the Globe and Mail.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0072257024
• ISBN 13: 9780072257021
• Reliure: Broché
• Nombre de pages: 376
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible