Articles liés à The Apple Way

The Apple Way - Couverture rigide

Cruikshank, Jeffrey

 
9780072262339: The Apple Way

Synopsis

Apple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005. More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution. This book is filled with real-world examples of Apple's phenomenally successful management principles, and is written by the bestselling author of several Harvard Business School Press titles.

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À propos de l'auteur

Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.

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