Strategic Management of Technology and Innovation - Couverture rigide

Burgelman, Robert A.; Maidique, Modesto A.; Wheelwright, Steven C.

Couverture rigide

ISBN 10 : 0072312831 ISBN 13 : 9780072312836

Editeur : Osborne/McGraw-Hill, 2000

Synopsis

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".

A propos du livre

Présentation de l'éditeur

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

Détails de l'édition

• Éditeur: Osborne/McGraw-Hill
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0072312831
• ISBN 13: 9780072312836
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 936
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible