Corporate Strategy: A Resource-based Approach - Couverture souple

Collis, David; Montgomery, Cynthia

 
9780072312867: Corporate Strategy: A Resource-based Approach
Couverture souple
ISBN 10 : 0072312866 ISBN 13 : 9780072312867
Editeur : McGraw-Hill Professional, 2005

Synopsis

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

David J. Collis, Frederick Frank Adjunct Professor of International Business Administration, Yale School of Management: Professor Collis is associate professor of business administration at Harvard Business School. His research focuses on corporate strategy and global competition. At Harvard, he jointly developed the second year MBA elective course on corporate strategy, and in 1996 was rated the top teacher among all strategy faculty. He is a strategic consultant to the top management of major U.S. and U.K. corporations, and participates in in-house management education programs for multinational companies.Ph.D. Harvard University.

Cynthia A. Montgomery a Timken Professor of Business Administration at Harvard Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2005
Langue
anglais
ISBN 10 
0072312866
ISBN 13 
9780072312867
Reliure
Broché
Numéro d'édition
2
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780071111072: Corporate Strategy

Edition présentée

ISBN 10 :  0071111077 ISBN 13 :  9780071111072
Editeur : McGraw Hill Higher Education, 2004
Couverture souple