Formulation, Implementation, and Control of Competitive Strategy - Couverture souple

Pearce, John A.; Robinson, Richard B.

Couverture souple

ISBN 10 : 0072333235 ISBN 13 : 9780072333237

Editeur : Osborne/McGraw-Hill, 2000

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.

Détails de l'édition

• Éditeur: Osborne/McGraw-Hill
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0072333235
• ISBN 13: 9780072333237
• Reliure: Broché
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible