Modern Competitive Strategy - Couverture souple

Walker, Gordon

Couverture souple

ISBN 10 : 0072345632 ISBN 13 : 9780072345636

Editeur : McGraw-Hill Publishing Co., 2003

Synopsis

Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and multi-business topics are covered. Many short cases and company examples are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, MBA and executive education classes.

Détails de l'édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0072345632
• ISBN 13: 9780072345636
• Reliure: Broché
• Nombre de pages: 312
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible