Articles liés à ABC's of Relationship Selling

ABC's of Relationship Selling - Couverture souple

Futrell, Charles M.

 
9780072352825: ABC's of Relationship Selling

Synopsis

This text and CD-ROM includes practical tips and business-examples and is aimed at courses where a brief text is preferred. It includes increased emphasis and coverage of technology, coverage of career information, and cases for student analysis.

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Présentation de l'éditeur

ABC’s of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.

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