Managerial Economics - Couverture souple

Maurice, S. Charles; Thomas, Christopher R.

Couverture souple

ISBN 10 : 0072392916 ISBN 13 : 9780072392913

Editeur : McGraw-Hill Publishing Co., 2001

Synopsis

Maurice Thomas' "Managerial Economics" teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernized.

A propos du livre

Présentation de l'éditeur

The goal of Thomas and Maurice’s Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.

Managerial Economics has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 10th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

Détails de l'édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0072392916
• ISBN 13: 9780072392913
• Reliure: Broché
• Nombre de pages: 784
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible