Basic Business Communication - Couverture rigide

Lesikar, Raymond V.; Flatley, Marie E.

Couverture rigide

ISBN 10 : 0072397616 ISBN 13 : 9780072397611

Editeur : McGraw-Hill, 2001

Synopsis

Book by Mcgraw Hill

A propos du livre

Présentation de l'éditeur

Lesikar and Flatley's, Basic Business Communication (BBC): Skills for Empowering the Internet Generation, has long been known as a solid introductory business communication book that gets to the writing skills sooner than most other texts and gives students true “how-to” skills in all areas of business communication. It has solid examples, and is both consumer-and service-oriented. Its strength has also been its use of margin notes, cartoons and photos that relate to the concepts and use of cases. Recent editions have established BBC as truly cutting edge – it was the first text in the market with PowerPoint as part of its package, the first to have an online chapter, and with the 9th Edition is now the first to offer writing tips and templates for PDAs (personal digital assistants). Marie Flatley, has been elected incoming President of ABC (the Association for Business Communication) for 2001.

Présentation de l'éditeur

Basic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

Détails de l'édition

• Éditeur: McGraw-Hill
• Date d'édition: 2001
• ISBN 10: 0072397616
• ISBN 13: 9780072397611
• Reliure: Relié
• Langue: anglais