Management of a Sales Force - Couverture rigide

Spiro, Rosann L.; Stanton, William J.; Rich, Gregory A.

Couverture rigide

ISBN 10 : 0072398876 ISBN 13 : 9780072398878

Editeur : McGraw Hill Higher Education, 2002

Synopsis

"Management of a Sales Force" is the No 1 selling text in this market. This book covers the concepts and applies the theories associated with managing a sales force. This text is praised for its practical, applied, and student friendly approach.

A propos du livre

À propos de l?auteur

William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0072398876
• ISBN 13: 9780072398878
• Reliure: Relié
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible