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Business Marketing: Connecting Strategy, Relationships, and Learning - Couverture rigide

Dwyer, F.Robert; Tanner, John F.

 
9780072410631: Business Marketing: Connecting Strategy, Relationships, and Learning

Synopsis

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Présentation de l'éditeur

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.