Marketing: Principles and Perspectives - Couverture souple

Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W.

Couverture souple

ISBN 10 : 0072461284 ISBN 13 : 9780072461282

Editeur : McGraw Hill Higher Education, 2000

Synopsis

Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors. . .

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0072461284
• ISBN 13: 9780072461282
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 596
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible