Articles liés à Transnational Management: Text, Cases, and Readings...

Transnational Management: Text, Cases, and Readings in Cross-border Management - Couverture rigide

Bartlett, Christopher A.; Ghoshal, Sumantra

 
9780072482768: Transnational Management: Text, Cases, and Readings in Cross-border Management
Couverture rigide
ISBN 10 : 0072482761 ISBN 13 : 9780072482768
Editeur : McGraw Hill Higher Education, 2003

Synopsis

"Transnational Management: Text and Cases, 4e", by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. "Transnational Management" focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2003
Langue
anglais
ISBN 10 
0072482761
ISBN 13 
9780072482768
Reliure
Relié
Numéro d'édition
4
Nombre de pages
864
Coordonnées du fabricant
non disponible
Personne responsable
non disponible