Imc With Powerweb: Using Advertising and Promotion to Build Brands - Couverture rigide

Duncan, Tom

9780072501070: Imc With Powerweb: Using Advertising and Promotion to Build Brands

Couverture rigide

ISBN 10 : 0072501073 ISBN 13 : 9780072501070

Editeur : McGraw-Hill Publishing Co., 2001

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This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: McGraw-Hill Publishing Co.
Date d'�dition: 2001
Langue: anglais
ISBN 10: 0072501073
ISBN 13: 9780072501070
Reliure: Reli�
Nombre de pages: 704
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Using Advertising and Promotion to Build Brands with Powerweb

Duncan, Tom

Edit� par McGraw-Hill Higher Education, 2001

ISBN 10 : 0072501073 ISBN 13 : 9780072501070

Ancien ou d'occasion Couverture rigide

Vendeur : Better World Books, Mishawaka, IN, Etats-Unis

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Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N� de r�f. du vendeur 15871079-6

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MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb

Duncan, Tom

Edit� par McGraw-Hill College, 2001

ISBN 10 : 0072501073 ISBN 13 : 9780072501070

Ancien ou d'occasion Couverture rigide

Vendeur : HPB-Red, Dallas, TX, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N� de r�f. du vendeur S_384275663

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