Strategic Management: Creating Competitive Advantage - Couverture souple

Dess, Gregory G.; Lumpkin, G. T.

Couverture souple

ISBN 10 : 0072509171 ISBN 13 : 9780072509175

Editeur : McGraw Hill Higher Education, 2002

Synopsis

"Strategic Management: Creating Competitive Advantages, 1st Edition", by Dess and Lumpkin, responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as, entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. For the instructor, "Strategic Management" provides flexibility and convenience not available in any other book on the market. It is a text-only book with an extensive variety of cases from the Primis/Pinnacle database that is designed to tie concepts directly to cases. Instructors are provided with a wide variety of options from default options consisting of pre-selected case packets to a wide variety of cases available from the database.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0072509171
• ISBN 13: 9780072509175
• Reliure: Broché
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible