The Marketing Game! - Couverture souple

Mason, Charlotte; Perreault, Jr. William

Couverture souple

ISBN 10 : 0072513802 ISBN 13 : 9780072513806

Editeur : McGraw-Hill Professional, 2001

Synopsis

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also “set up” or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

A propos du livre

À propos de l'auteur

William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well.

Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0072513802
• ISBN 13: 9780072513806
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible