Creating Business Advantage in the Information Age - Couverture souple

Applegate, Lynda M.; Austin, Robert D.; McFarlan, F.Warren

Couverture souple

ISBN 10 : 0072523670 ISBN 13 : 9780072523676

Editeur : McGraw Hill Higher Education, 2001

Synopsis

Harvard Business School Cases are world renowned for their extensive and thorough exploration of strategic issues. We are offering a selection of recent HBS cases with four module introductions as a stand-alone product for the first time to offer greater flexibility for packaging with other MH/Irwin products. This book is written for students and managers who desire an overview of e-business and contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology and E-Business.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0072523670
• ISBN 13: 9780072523676
• Reliure: Broché
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible