Principles of Microeconomics - Couverture souple

Frank, Robert H.; Bernanke, Ben

Couverture souple

ISBN 10 : 0072539976 ISBN 13 : 9780072539974

Editeur : McGraw Hill Higher Education, 2001

Synopsis

Ce tout nouveau texte sur les principes de la microéconomie est la nouvelle entrée la plus excitante depuis des années. Écrit par deux économistes bien connus et respectés, Bob Frank et Ben Bernanke, le texte cherche à enseigner aux étudiants d'introduction les concepts économiques fondamentaux - l'essence de l'économie - sans les submerger de détails. Principes de microéconomie présente le matériau de manière intuitive qui évite les mathématiques excessives. Les auteurs présentent une courte liste bien articulée de principes fondamentaux, les renforcent en illustrant et en appliquant chaque principe dans plusieurs contextes, puis demandent aux élèves de travailler des exercices pour voir ce qu'ils ont appris. Le texte cherche à créer des « naturalistes économiques » ; c'est-à-dire qu'après avoir lu le texte, les élèves poseront (et répondront) des questions sur leur environnement économique. Par exemple, les élèves verront des points en braille sur les guichets automatiques et demanderont pourquoi ils sont là. Parsemés d'exemples qui suscitent la réflexion, Frank et Bernanke engagent non seulement les étudiants, mais leur apprennent à voir chaque caractéristique de leur paysage économique comme le reflet d'un calcul coûts-avantages implicite ou explicite.

A propos du livre

Biographie de l'auteur

Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic’s Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank’s books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 – 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).

Présentation de l'éditeur

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best throughout, and the best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles and to answer related questions and exercises.

Frank/Bernanke also encourages students to become “Economic Naturalists,” by employing basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0072539976
• ISBN 13: 9780072539974
• Reliure: Broché
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible