Which Ad Pulled Best?: 40 Case Histories on How to Write and Design Ads That Work - Couverture souple

Purvis, Scott C.

Couverture souple

ISBN 10 : 0072556641 ISBN 13 : 9780072556643

Editeur : McGraw Hill Higher Education, 2002

Synopsis

"Which Ad Pulled Best?, 9e" is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. The currency of the ads, interviews from professionals in the field, and low text price make this an effective and efficient supplement in Marketing and Advertising courses. This book is intended for student use only. No answers are available within the book. A separate answer book is available for instructors.

A propos du livre

À propos de l?auteur

Scott Purvis is the president of Gallup & Robinson, Inc.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0072556641
• ISBN 13: 9780072556643
• Reliure: Broché
• Nombre de pages: 144
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible