Formulation, Implementation and Control of Competitive Strategy with Powerweb and Business Week Card - Couverture souple

Pearce, John; Robinson, Richard

Couverture souple

ISBN 10 : 0072831553 ISBN 13 : 9780072831559

Editeur : McGraw-Hill Professional, 2002

Synopsis

Presents contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field. Using a pedagogical model, it provides logic and structure to the treatment of strategic management, which makes the material easily organized by the instructor and learned by the student.

A propos du livre

À propos des auteurs

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0072831553
• ISBN 13: 9780072831559
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible