Marketing Management: A Strategic, Decision-making Approach - Couverture souple

Mullins, John; Walker, Orville; Boyd, Jr. Harper; Larreche, Jean-Claude

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9780072863703: Marketing Management: A Strategic, Decision-making Approach

Couverture souple

ISBN 10 : 0072863706 ISBN 13 : 9780072863703

Editeur : McGraw-Hill Publishing Co., 2004

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Book by MullinsJohn WalkerOrville Boyd JrHarper LarrecheJe

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur :

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.