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Synopsis
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing – the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.
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À propos de l?auteur
Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.
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Internet Marketing, 2/e, with e-Commerce PowerWeb
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McGraw-Hill/Irwin, 2003
ISBN 10 : 0072865261
ISBN 13 : 9780072865264
Ancien ou d'occasion
Couverture rigide
Vendeur : Book Express (NZ), Shannon, Nouvelle-Zélande
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Hardcover. Etat : Very Good. Second edition. 768 pages. Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on usin. N° de réf. du vendeur 605c
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Internet Marketing, 2/e, with e-Commerce PowerWeb
Edité par
McGraw-Hill/Irwin, 2003
ISBN 10 : 0072865261
ISBN 13 : 9780072865264
Ancien ou d'occasion
Couverture rigide
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00051087370
Quantité disponible : 1 disponible(s)
Image d'archives
Internet Marketing, 2/e, with e-Commerce PowerWeb
Edité par
McGraw-Hill/Irwin, 2003
ISBN 10 : 0072865261
ISBN 13 : 9780072865264
Ancien ou d'occasion
Couverture rigide
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_367459914
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Image d'archives
Internet Marketing, 2/e, with e-Commerce PowerWeb
Edité par
McGraw-Hill/Irwin, 2003
ISBN 10 : 0072865261
ISBN 13 : 9780072865264
Ancien ou d'occasion
Couverture rigide
Vendeur : Starx Products, North York, ON, Canada
Évaluation du vendeur 1 sur 5 étoiles
Pages and cover are intact. The spine and cover show minimal signs of wear. May have limited notes or highlighting/underlining. N° de réf. du vendeur BR30-G-0072865261-185
Quantité disponible : 1 disponible(s)