Consumer Behavior: Building Marketing Strategy - Couverture rigide

Hawkins, Delbert; Best, Roger; Coney, Kenneth

Couverture rigide

ISBN 10 : 0072865490 ISBN 13 : 9780072865493

Editeur : McGraw-Hill Professional, 2003

Synopsis

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

A propos du livre

À propos des auteurs

Del I. Hawkins, Ph.D., is Emeritus Professor of Marketing at the University of Oregon. Del is a specialist in the areas of marketing strategy, entrepreneurship, and consumer behavior. He has been involved extensively in global executive management training, has taught extensively around the world including Japan, Germany, and Grenada, and has won the outstanding MBA teaching award at Oregon several times. Dels research has been published in many prestigious marketing journals and he authored two other textbooks in marketing research and research methods. Del has served in many high-level administrative roles at Oregon including Associate and Acting Dean of the Lundquist College of Business at the University of Oregon.

University Of Oregon

Arizona State University

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0072865490
• ISBN 13: 9780072865493
• Reliure: Relié
• Nombre de pages: 790
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible