Consumer Behavior: Building Marketing Strategy - Couverture rigide

Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A.

 
9780072865493: Consumer Behavior: Building Marketing Strategy
Couverture rigide
ISBN 10 : 0072865490 ISBN 13 : 9780072865493
Editeur : Irwin Professional Pub, 2003

Synopsis

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Irwin Professional Pub
Date d'édition
2003
Langue
anglais
ISBN 10 
0072865490
ISBN 13 
9780072865493
Reliure
Relié
Nombre de pages
790
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780072536867: Consumer Behavior: Building Marketing Strategy

Edition présentée

ISBN 10 :  0072536861 ISBN 13 :  9780072536867
Editeur : McGraw-Hill College, 2003
Couverture rigide