Business Marketing: Connecting Strategy, Relationships, and Learning - Couverture rigide

Dwyer, F. Robert; Tanner, John

Couverture rigide

ISBN 10 : 0072865784 ISBN 13 : 9780072865783

Editeur : McGraw Hill Higher Education, 2005

Synopsis

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.

A propos du livre

À propos de l'auteur

John F. Tanner, Jr. earned his Ph.D. at the University of Georgia and is dean, Strome College of Business, Old Dominion University. Before entering academia, he spent eight years with Rockwell International and Xerox Corporation as a salesperson and marketing manager. Dr. Tanner has received several awards for teaching effectiveness and research, including the Distinguished Teacher award from the Society of Marketing Advances. He has been named Reviewer of the Year and Co-author of the Paper of the Year by the Journal of Personal Selling and Sales Management. Dr. Tanner has authored or co-authored 15 books and has published more than 80 articles. He has received research grants from the Center for Exhibition Industry Research, the Institute for the Study of Business Markets, the University Research Council, and the Walmart Foundation. Currently, he is the editor of Marketing Educators' Review.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0072865784
• ISBN 13: 9780072865783
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 720
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible