Selling: Building Partnerships - Couverture rigide

Weitz, Barton A.; Castleberry, Stephen Bryon; Tanner, John F.

Couverture rigide

ISBN 10 : 0072866802 ISBN 13 : 9780072866803

Editeur : McGraw-Hill Publishing Co., 2003

Synopsis

"Selling: Building Partnerships, 5/e", by Weitz, Castleberry, and Tanner is the first text to integrate the partnerships/relationship theme in the selling course. It presents selling theories and skills and encourages the students to practice applying them. This edition features a revision of the traditional selling process, a thorough description of the buying and partnering processes used by business firms and the changes occurring in these processes, how to build a career in selling, an emphasis on the role of the salesperson and highlights the way salespeople use technology to learn about, connect with, and build relationships with their customers.

Détails de l'édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0072866802
• ISBN 13: 9780072866803
• Reliure: Relié
• Numéro d'édition: 5
• Nombre de pages: 672
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible