Business Models: A Strategic Management Approach - Couverture souple

Afuah, Allan

Couverture souple

ISBN 10 : 0072883642 ISBN 13 : 9780072883640

Editeur : McGraw Hill Higher Education, 2003

Synopsis

"Business Models: A Strategic Management Approach" draws on the latest research in strategic management to explicitly and fully explore business models. It draws on the latest research on to explore which activities a firm performs, how it performs them, and when it performs them to make a profit. It offers an integrated framework for understanding the relationship between the set of activities that a firm chooses to perform, its revenue model, its cost structure, its resources and capabilities, the competitive forces in the firm's industry, and its ability to sustain a competitive advantage even in the face of change. It provides the link between resources, product-market positions and profits - how resources and product-market positions are translated into profits. Existing strategy texts demonstrate correlation between resources or product-market positions and profits, not their translation into profits. Additionally, it explores the relationship between business models and corporate social responsibility as well as the international component to business models. It offers a definition of business models that is deeply rooted in the resource-based and product-market theories of strategy.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0072883642
• ISBN 13: 9780072883640
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible