Marketing Channels: A Relationship Management Approach - Couverture rigide

Strutton, David; Lumpkin, James R.; Pelton, Lou E

Couverture rigide

ISBN 10 : 0072895128 ISBN 13 : 9780072895124

Editeur : McGraw-Hill Inc.,US, 2001

Synopsis

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0072895128
• ISBN 13: 9780072895124
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 544
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible