Corporate Strategy: A Resource-Based Approach - Couverture souple

Collis, David J.; Montgomery, Cynthia A.

 
9780072895438: Corporate Strategy: A Resource-Based Approach
Couverture souple
ISBN 10 : 0072895438 ISBN 13 : 9780072895438
Editeur : McGraw-Hill Inc.,US, 1997

Synopsis

"Corporate Strategy" is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Inc.,US
Date d'édition
1997
Langue
anglais
ISBN 10 
0072895438
ISBN 13 
9780072895438
Reliure
Broché
Nombre de pages
220
Coordonnées du fabricant
non disponible
Personne responsable
non disponible