Understanding Business - Couverture rigide

Nickels, William; Mchugh, James; Mchugh, Susan

Couverture rigide

ISBN 10 : 0072922184 ISBN 13 : 9780072922189

Editeur : McGraw Hill Higher Education, 2004

Synopsis

"Understanding Business" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, and we listen. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, "Understanding Business" leads the way.

A propos du livre

À propos des auteurs

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management are-as at both the undergraduate and graduate levels. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.

Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2004
• ISBN 10: 0072922184
• ISBN 13: 9780072922189
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 768
• Coordonnées du fabricant: non disponible