Strategic Management of Technological Innovation - Couverture souple

Schilling, Melissa

Couverture souple

ISBN 10 : 0072942983 ISBN 13 : 9780072942989

Editeur : McGraw-Hill Professional, 2004

Synopsis

This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy.

A propos du livre

Présentation de l'éditeur :

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Biographie de l'auteur :

One of CWL HIll's studens at UW

À propos de cette édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2004
• ISBN 10: 0072942983
• ISBN 13: 9780072942989
• Reliure: Broché
• Nombre de pages: 304