Marketing Management: Text and Cases - Couverture rigide

Lal, Rajiv; Quelch, John; Rangan, V Kasturi

Couverture rigide

ISBN 10 : 0072967625 ISBN 13 : 9780072967623

Editeur : McGraw Hill Higher Education, 2004

Synopsis

"Marketing Management Text and Cases, 1/e" includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.

A propos du livre

À propos des auteurs

Harvard Business School

V. Kasturi "Kash" Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School. He has taught the core first-year marketing course and was its head across multiple sections (1993-1996). He has also taught the second-year elective courses on Business-to-Business Marketing and Channels-to-Market, as well as the doctoral course on Research Design. He currently teaches marketing in the Advanced Management Program for senior executives. He also teaches in the focused executive programs: Channels-to-Market, Business Marketing Strategy, and Strategic Perspectives on Nonprofit Management.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0072967625
• ISBN 13: 9780072967623
• Reliure: Relié
• Nombre de pages: 832
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible