Strategic Management: Formulation, Implementation, and Control

Pearce, John; Robinson, Richard

ISBN 10 : 0072980079 ISBN 13 : 9780072980073

Editeur : McGraw-Hill Professional, 2004

Synopsis

Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.

A propos du livre

À propos des auteurs

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2004
• ISBN 10: 0072980079
• ISBN 13: 9780072980073
• Reliure: Coffret produits
• Langue: anglais
• Coordonnées du fabricant: non disponible