Strategic Marketing: A Practical Approach. - Couverture rigide

Alsem, Karel Jan

Couverture rigide

ISBN 10 : 0073025860 ISBN 13 : 9780073025865

Editeur : McGraw-Hill Professional, 2006

Synopsis

Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of tools and techniques that can be helpful in the planning process.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0073025860
• ISBN 13: 9780073025865
• Reliure: Relié
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible