Communication Research: Asking Questions, Finding Answers - Couverture rigide

Keyton, Joanne

Couverture rigide

ISBN 10 : 0073049506 ISBN 13 : 9780073049502

Editeur : McGraw Hill Higher Education, 2005

Synopsis

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one's research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

A propos du livre

Présentation de l'éditeur

Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature by emphasizing effective methods for finding, consuming, and analyzing communication research. Covering the entire research process--how one conceptualizes a research idea, turns it into an interesting and researchable question, selects a methodology, conducts the study, and writes up the study's findings--provides a path for students who wish to develop and conduct research projects.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0073049506
• ISBN 13: 9780073049502
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible